Explore career opportunities at 23red, a purpose-driven creative agency focused on behaviour change, driven by people dedicated to making a positive impact on society.
Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK
Paris, November 22, 2022 – Capgemini announced today that it has acquired 23red, a UK based purpose-driven creative agency with clients mainly in the Public and 3 rd Sectors. 23red specializes in developing brands and campaigns that change behavior for the better and have a positive impact on people’s lives. The transaction signed and closed on November 17.
Through cutting-edge insight, expert strategic planning and award-winning creative ideas, 23red helps leading businesses, charities and government to shift the behavior of their audiences. Based in London, its team of experts deliver projects for clients, including the UK Government, that focus on immediate actions to drive long-term change. They conduct work that engages audiences through the most relevant channels, close to the point of purchase, influence or change. The 23red team will join frog in the UK, part of Capgemini Invent.
“Clients in the public and 3 rd sectors are increasingly relying on the use of data insights and digital technologies to truly engage their target audiences. This is particularly pertinent for public information, societal and charity communication campaigns,” said Cyril Garcia, CEO of Capgemini Invent and Group Executive Board Member. “23red’s capacity and competencies in this space will help our UK team to meet increasing demand for our sustainability and purpose-driven customer first services, which are also a key growth area for the Group. I am delighted to welcome them to Capgemini.”
Comments Jane Asscher, CEO and Co-Founder of 23red, “As a purpose-driven organization, we felt that our values and culture were closely aligned to those of the Capgemini Group. This was a key consideration for us. Capgemini’s global scale and breadth of industry expertise will bring great added value to our clients in the public and 3 rd sectors. We are excited about the range of services that the Group provides to numerous global brands and the amazing career opportunities that this will also bring for our team members.”
Work with us
We know that getting people to do something (and do it now) is the most powerful way to change how they feel or think about a brand or a cause.
We believe that talented, dedicated people with a genuine passion for behaviour change are our greatest asset.
We’re proud to say that we hold the IPA CPD Platinum accreditation for our outstanding professional development programme and we’ve been Investors in People award holders since 2015.
We’ve embraced a modern hybrid-working model, combining both home and communal working from our office in St Pauls, London.
The space has been designed primarily for collaboration – enabling conversation and creativity across all of Capgemini.
Diversity and Inclusion at 23red
We are committed at 23red to creating a team that represents the rich diversity of society and we strive to create a working environment that ensures everyone can be heard and valued for their contributions.
We welcome all applications, especially those from individuals who are underrepresented in our industry. This includes people from ethnic minorities, LGBTQIA+ people, individuals with disabilities (both seen and unseen) and people of any age and class.
In considering candidates, we look for culture add rather than culture fit – we do not seek to create a homogenous culture and value the diversity of perspectives the team bring to the table.
If you have any accessibility requirements please let us know and we can accommodate throughout our recruitment process stage as well as once appointed in the role.
Author
