Find and compare sites in the UK that are similar to 32Red, which is owned by the Kindred Group, and claim the sign-up deals offered.
18+ | GambleAware.org. New GB customers only. Deposit and stake £10
(debit cards only) on Casino Slots and claim up to 250 spins over 5 days.
Max 50 spins each day. New customers must opt in on registration and
use within 7 days. Free daily spins expire after 24h. Free Spins: £0.10 each,
selected games only. Geographical restrictions and T&C’s apply.
Written by Steven Hubbard
Verified by BettingLounge team
Last updated 29/09/2025
Table of Contents
Find and compare all of the best 32Red alternatives below, as well as the welcome offers of each. Unibet is the only sister site through ownership, i.e. the Kindred Group, but there are indeed some good alternatives to try out.

Tote Recommended
| Licence | UKGC Licence (54779) |
| Owner | TDCO Limited |
| Sportsbook | Amelco |
New customers online only. Only valid with code B10GET200 on registration. £10 min stake on slots and receive 200 Free Spins on The Goonies Megaways. Free Spins credited within 48 hours of meeting qualifying criteria. 7-day expiry on code and Free Spins. One per customer. 18+. Full T&Cs apply. Gambleaware.org.

Unibet Sister site
| Licence | UKGC Licence (45322) |
| Owner | Kindred Group |
| Sportsbook | KSP |
18+ | GambleAware.org. New GB customers only. Deposit and stake £10 (debit cards only) on Casino Slots and claim up to 250 spins over 5 days. Max 50 spins each day. New customers must opt in on registration and use within 7 days. Free daily spins expire after 24h. Free Spins: £0.10 each, selected games only. Geographical restrictions and T&C’s apply.

Midnite Alternative
| Licence | UKGC Licence (42647) |
| Owner | Dribble Media Limited |
| Sportsbook | Independent |
18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 100 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org

Planet Sport Bet Recommended
| Licence | UKGC Licence (65109) |
| Owner | Planet Sport |
| Sportsbook | PlayBook Gaming |
New Casino customers only. 18+, UK & Ireland only. Deposit & bet £5+ cash on any slots game and get 50 x 10p free spins. To qualify, customers must use the promo code spins50. No wagering requirements. Qualifying wagers must be placed within 7 days of registration. Full T&Cs apply.

LeoVegas Alternative
| Licence | UKGC Licence (39198) |
| Owner | LeoVegas Group |
| Sportsbook | Kambi |
| Platform | LeoVegas Gaming PLC |
New cust only. Opt in & deposit £10+ in 7 days & wager 1x in 7 days on any eligible casino game (excluding live casino and table games) for 50 Free Spins. Wagering contributions vary. Free Spins worth 10p each on Big Bass Splash. 3 day expiry. 18+. T&Cs apply. 18+ GambleAware.org.

Videoslots Alternative
| Licence | UKGC Licence (39380) |
| Owner | Immense Group |
| Sportsbook | Altenar |
New UK customers only, 18+. 100% bonus on your first deposit up to £200. First deposit must be a minimum of £10 and no higher than £200. Must be wagered 35x within 60 days of registration. Full T&Cs apply.

Tote Recommended
| Licence | UKGC Licence (54779) |
| Owner | TDCO Limited |
| Sportsbook | Amelco |
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on a selected game within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply Gambleaware.org. Full T&Cs apply.

Unibet Sister site
| Licence | UKGC Licence (45322) |
| Owner | Kindred Group |
| Sportsbook | KSP |
Sig Terms: 18+. GambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens or greater (2.0) each leg on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply.

Unibet Sister site
| Licence | UKGC Licence (45322) |
| Owner | Kindred Group |
| Sportsbook | KSP |
18+. GambleAware.org. New GB customers only. Min £20 debit card deposit. Place a £20+ bet on Horse Racing at min odds 2/5 (1.4) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 free bets 7 days later. Valid for Horse Racing only. T&C’s apply.

Midnite Alternative
| Licence | UKGC Licence (42647) |
| Owner | Dribble Media Limited |
| Sportsbook | Independent |
18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org

Planet Sport Bet Recommended
| Licence | UKGC Licence (65109) |
| Owner | Planet Sport |
| Sportsbook | PlayBook Gaming |
New customers only. Sign up using the promo code ‘bet20get10’. Place a min. £20 bet at odds of Evens (2.0) or greater and receive a £10 Free Bet. Offer starts on 00:01 Tuesday 17/06/2025 and runs until further notice. Free bet credited by noon following the date of bet settlement. Valid for 7 days. 18+, UK/IE residents only. Full T&Cs apply.

LeoVegas Alternative
| Licence | UKGC Licence (39198) |
| Owner | LeoVegas Group |
| Sportsbook | Kambi |
| Platform | LeoVegas Gaming PLC |
New reg only. Claim by placing a min deposit £10 via the promotions page within 7 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 7 days expiry. Cashed out, System & EW bets do not qualify. Profit Boost cannot be used on e-sports and non-UK/IE horse racing. Other Promotional Play Restrictions Apply. T&Cs apply. 18+ GambleAware.org.
Founded in 2002, 32Red has been a staple of the UK gambling industry for quite some time. It is a multi-award-winning gambling company with a speciality in online casino and was acquired by the Kindred Group in July 2017 for £176 million.
The parent company was rebranded as Kindred Group in 2016, expanding its operations on various fronts, and it is now considered one of the gambling giants.
32Red has several sister sites under the Kindred Group brand, such as Unibet, Bingo.com, Maria Casino, and more. However, Unibet and Bingo.com are the only ones available in the UK, meaning we have to look at some similar alternatives to find more sites.
Steven Hubbard Editor-in-Chief
32Red is an award-winning online casino with over 400 of the best slot games from Microgaming, 60+ top live casino games, jackpot games, and much more! The focus is overwhelmingly towards casino entertainment with exclusive ITV titles and games.
There is a sportsbook, but we recommend choosing 32Red’s sister site, Unibet, if you want to bet on sports. The sites recently made the switch from Kambi’s sportsbook to their own, but the product is still more complete on Unibet than on 32Red.
32Red has several sister sites, for sports betting, bingo games and casino games. We have also listed some good alternatives, seeing as Unibet and Bingo.com are the only proper sisters.
Unibet was one of the first bookmakers to embrace the online aspect of gambling, realising the potential before many others. As such, at least in our opinion, the site has always been at the helm of betting innovation and that is what you love to see. Of course, the competition has certainly caught up by now, but credit where credit is due.

The bookie consistently offers some of the best odds in the UK and while the bet builder is not as good as bet365’s, it is one of the best alternatives for sure.
There are many reasons to like Unibet, with the Uniboost promotion being another, but it would take too long to cover them all. Therefore, we will just say this: Unibet is a safe and secure bookie with a great sportsbook.
We could have mentioned bingo.com here, but truth be told, it’s not really a suitable alternative to Unibet. As the name gives away, the main focus is definitely on bingo there and that isn’t really the case with Unibet, where sports and casino trump everything.

Therefore, we feel Midnite is a good choice. An independent sportsbook can be found on the site, which is always intriguing, and we especially like the modern design of the site. Horse racing is treated well too, with many meetings and live streaming.
As for Midnite’s casino, it’s actually pretty good. All of the famous providers can be found, both for standard and live games, while there is a section for instant win games as well. One of the most popular in that sense is Aviator, which Midnite is one of the best for.
LeoVegas is another great alternative to 32Red. It has a top-tier online casino and sportsbook powered by Kambi. If you are looking for a casino sister site of 32Red, Bingo.com is a direct option, but we prefer LeoVegas as the best alternative.

The casino welcome offer is pretty solid, and the wager-free spins are certainly a bonus. You will also find a solid range of existing customer promotions, including jackpot games and social media competitions.
LeoVegas is one of the casino sites that accepts PayPal, and Instant Banking is also available. Customers can also download a very solid betting app.
https://bettinglounge.co.uk/review/32red/sister-sites/